In the caption, Disick urges his followers to buy the product on Amazon, where a one-month supply sells for $55. Uh, that’s a lot of money if you ask us. He also indicates that he was indeed paid to post the photo.
In the product description, the brand, iColour, explains the balm (which comes in 16 shades, from sapphire to gray to honey) is supposed to be applied to the skin underneath the eyes, not directly in the eyes. It claims it will be absorbed through the skin, and “by inhibiting melanin production,” change the color of your eyes over time.
The product description reads: "Our eye balm is the safest way to change your eye color because the product never comes in direct contact with your eyes. The active ingredient is absorbed through the skin and reaches your eyes without any risk of contamination or allergic reaction.”
So could this really change the color of your eyes? “Simply put, not a chance,” Damon Pettinelli, MD, a New Jersey–based ophthalmologist, tells Health. The active ingredient in the balm is N-Acetyl-Glucosamine (GlcaNAc), which is a type of sugar, Pettinelli explains.
When used correctly, GlcaNAc has been proven to have some health benefits, but changing the color of your eyes isn’t one of them. It can prevent joint damage, protect the lining of the gut, and even reduce hyperpigmentation, or dark spots, that form on the face with age, he says.
GlcaNAc does lessen the appearance of dark spots on the face by reducing the production of melanin, the pigment that determines your skin color, but that doesn’t mean it has the same effect on the eyes. There are no studies analyzing its effect on the eyes, Dr. Pettinelli says, and even if a large amount of GlcaNAc were to be absorbed in the blood, it’s highly unlikely it would penetrate the blood-ocular barrier, which protects the eyes.
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