The billboard—which reads, "Got cravings? lady, tell them to #suckit."—was sure to get body-positivity activists roiled up. Not solely do critics feel that the corporate itself promotes associate degree unhealthy body image, however individuals on Twitter area unit offensive the corporate for specifically targeting girls.
Actress Jameela Jamil (from the nice Place) was fast to decision out the unhealthy message: "Even city district is telling girls to eat less now?" she wrote. "Why are not there any boys within the ad? as a result of their goals area unit to achieve success however [women's] area unit simply to be smaller?"
Jamil, WHO was conjointly vocal concerning the unhealthy messages being promoted by Kardashian's Flat Tummy Co. endorsement, is not the only 1 outraged: The ad is drawing a lot of criticism from survivors of feeding disorders.
"I started seeing a dietician last year and our goal was to urge my hunger hormones regulated," one Twitter user wrote. "As a results of my disorder, i have not had associate degree craving in years. So, it is a REAL bummer to possess to steer past this drug ad daily."
"If i would walked by these ads throughout the height of my disorder, you recognize i'd have empty my checking account and created myself even sicker with the assistance of this pretty-in-pink, body-shaming, woman-hating capitalist nightmare," wrote another.
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